Share your literary dreams with the world.

You’re an author, bookseller, or other literary organizer who wants to build your audience and share what you do with the world.

But you’re just not sure where to start with social media, a newsletter, or a website. Or your efforts just don’t seem to be working.

With The Literary Marketing Playbook, you’ll learn how to create and execute a marketing strategy for your website, newsletter, and social media, so you can gain confidence in and control over building your audience and telling your stories.

Written specifically for the literary community — for authors, booksellers, literary organizations, librarians, and more — it’s filled with examples and ideas you can use to guide your literary marketing efforts.

Here’s what’s inside The Literary Marketing Playbook:

Part I: Why You Need a Content Marketing Strategy

In Part I, you’ll learn what content marketing is and why it’s important for the literary community, as well as definitions and concepts — like inbound marketing, thought leadership, and the marketing funnel — to help you better understand how marketing helps you.

Part II: How to Build a Content Marketing Strategy

In Part II, you’ll learn how to build a content marketing strategy, including how to set goals, pinpoint your target audience, which channels to use, how to build your brand, and more. You’ll also take a deep dive into the Five Ws of a content marketing strategy:

  • What content you’re creating

  • Why you’re creating that content

  • Who you’re creating that content for

  • Where you’re posting that content

  • When you're posting that content

Part III: How to Execute Your Content Marketing Strategy

In Part III, you’ll learn how to execute your content marketing strategy, including:

  • How to set up your channels

  • How to create a content calendar

  • How to create and distribute content on social media

  • How to write a newsletter

  • How to measure analytics and gaining insights from your data

  • Best practices for literary marketing

Part IV: Your Content Marketing Strategy Workbook

In Part IV, you’ll put it all together with a guided workbook section which you can then take and execute.

100 pages of guidance, strategy, graphics, and literary examples for authors, bookstores, and literary organizations — for $27. Get your digital download today.

Hi! I’m Jessica A. Kent.

I’ve spent over 20 years in the literary community — published author, bookseller, Boston Book Festival director, lit mag staff, library assistant, and founder of Literary Boston.

I’ve also spent over 10 years in marketing creating content strategies, overseeing websites, blogs, and social media, and doing lots and lots of copywriting!

I wrote The Literary Marketing Playbook to give you the tools, insights, and inspiration to make you feel more confident and in control of your marketing efforts, so that you can connect with your audience and build relationships.

Sample Pages

FAQ

  • It’s for those in the literary community — authors, booksellers, literary organizers, and others — who are just getting started with their marketing, or who need guidance on their current efforts.

  • Content marketing is telling others about your book, idea, or event by creating content around it on social media, through a newsletter, on a website or blog, or through a podcast.

  • Of course, there are no guarantees, but it should if you take what you learned and execute the strategy.

  • Nope — the focus here is organic content marketing so you can build your audience through organic channels like social media and a newsletter. (Something I did!)

  • This is a digital download (contrary to the image above!) that you can have access to today. It also have fillable fields so you can create your own strategy.

  • Yes! The Literary Marketing Playbook is designed to start literary folks from the very beginning, and assumes no previous social media knowledge.

  • I do intend to update it in the future! Everyone who purchases a copy will receive an updated copy in the future as part of their purchase.