A content strategy is a plan for creating and distributing content. The more thorough you can be with your content strategy, the easier it is to execute and measure your efforts while saving time and stress. Here are seven reasons why you need a content marketing strategy today.

What’s one way to brighten up your content and make it more unique and engaging? Identify your vague words and phrases and replace them with specifics. Here’s how.

Content writers need building blocks just like fiction writers, journalists, essayists, and other writers do. Here’s a brief primer on the building blocks of writing and how to use them in your digital marketing content writing.

Foundationally, content writing seeks to educate and inform your audience, while copywriting seeks to persuade and convert — and both are valuable and serve a purpose. Here's a bit more about each style.

Are you considering a blog for your business, but don’t know how to get started? Here are some things that I’ve learned that will help you on your launch.

Proofreading isn’t just a glance through before hitting publish. It’s a lot more intricate and nuanced than that. Ultimately? All those writing mechanics should disappear to create a seamless reading experience.

“Once upon a time…” A great storytelling framework for your writing is the Hero’s Journey. Let’s go over its steps, and where you’ll recognize it in the stories around you.

Before we jump into the greater Hero’s Journey, here’s a simple storytelling structure you can start using today.

It’s no surprise that a place like Disney cracked the code on storytelling, but what does their immersive approach have to say to those in business and marketing?

Storytelling can be one of the greatest strategies your business can employ. Today I start a series on “Storytelling in Business”: what it is, the science behind it, how to use the Hero’s Journey for your marketing, examples from the business world, and more.