Every story deserves to be shared with the world
I guide literary businesses, literary organizations, and authors on their marketing journeys so they can grow their audience and tell their stories with confidence and creativity.
Hi! I’m Jessica A. Kent.
I’ve spent over 20 years in the literary community — published author, bookseller, Boston Book Festival director, lit mag staff, library assistant, and founder of Literary Boston.
I’ve also spent 20 years in marketing: writing and managing content only, creating content strategies, overseeing websites, blogs, and social media, and doing lots and lots of copywriting!
The literary community needs great marketing strategies to tell their story to the world — and I can be your marketing partner.
Marketing is a story, and you are its hero.
Too often, the literary community wanders without a map: posting at random, chasing trends, and never knowing if their story is truly reaching anyone.
The only obstacle to finding your audience is a little marketing knowledge, and the right tools and guidance for the journey.
Instead of making your way in the dark, I’ll help you chart the path forward.
Literary Marketing Services
Done With You:
Mapping the Journey: Marketing Plan Creation
For those ready to chart an ambitious course. Together, we create a tailored marketing plan, complete with audience analysis, content arcs, dashboards, and coaching to see it through.
The Hero’s Guide: Coaching or Consulting
Have you ever wanted a strategic marketing partner to be on call? Book a series of weekly check-ins or retainer access so you feel confident and supported as you execute your marketing plans.
Troubleshooting the Path
You have a marketing program in place, but something’s just not working. I look at your marketing efforts — website, content, outreach strategies, and more — and provide a feedback report on improvements you can make today.
Individual Marketing Check-In Call
Book a one hour consulting call where I can guide you through answers and strategies so you can feel more confident and in control.
DIY:
The Call to Adventure Toolkits (coming soon)
Comprehensive playbooks — part guide, part workbook — that help you master your social media, newsletter, event marketing, or storytelling. Each toolkit is both compass and map, designed to keep you moving forward with confidence.
